About these guidelines

These guidelines are for 3Shape authorized partners, resellers, customers, and other parties wishing to use 3Shape’s logo, trademarks, images or any printed or online materials produced by 3shape in: promotional activities, advertising, trade shows, instructional, or reference materials, or on their web sites, products, labels, or packaging.

Use of 3Shape’s logo, trademarks, images or any printed or online materials produced by 3shape for commercial or other purposes, in violation of the terms defined in this document, or without the prior consent of 3Shape, may constitute trademark infringement and unfair competition in violation of international, national, federal or state laws.

3Shape’s General Copyright Policy

3Shape reserves copyrights on all its brand names, logos, trademarks, images and materials while remaining flexible to the special needs of our partners. Some (not all) of our materials may be used and altered by partners for promotional use, strictly according to the guidelines for the specific material item, as described in this document: 3Shape Copyright Guidelines. If in doubt, please contact us at marketing@3shape.com with any questions before using or altering our materials.

 

3Shape Material Specific Copyright Policies

The following sections describe 3Shape copyright policies and practices in relation to specific 3Shape materials. Before using 3Shape materials, please carefully read and understand relevant sections - to ensure you conform to our copyright terms.

The 3Shape logo

The “3Shape logo” encompasses the graphics element shown below:
3Shape-logo-blue_red-pyramid_for-web.png


You may not alter the 3Shape logo in any manner, including proportions, colors, background, elements, and so forth, or animate, morph, or otherwise split, or distort its perspective or appearance. On websites, you may only display the logo as an active link to www.3shape.com. Under these terms, 3Shape encourages its partners to use the 3Shape logo for promoting 3Shape products and services.

Trademarks and Registered Names

Trademarks and registered trademarks include 3Shape’s company names, product names, service names, and logos, icons, symbols representing these.

3Shape resellers or other cooperative partners may use 3Shape Trademarks in their materials. Companies in general, that are not resellers or cooperative partners, may not use, duplicate or register, 3Shape trademarks in any context including in online content, printed materials, company names, web domain names, etc.

Examples of 3Shape trademarks are Dental System™, CAMbridge™, Dental Designer™, Convince®, TRIOS®. 3Shape Trademarks include also 3Shape-owned graphics such as symbols, logos, and icons.

3Shape trademarks are marked in its materials by the TM or ® symbol. Many of 3Shape trademarks are officially registered trademarks in various countries around the globe. Note that in many countries, including the United States and Canada, legal action can be taken to protect both registered trademarks and trademarks that are in use but are not registered.

3Shape website

All Website design, content, texts, documents, movies, music and/or other services and the selection and arrangement thereof, and all software compilations, underlying source code, software (including applets) and all other material on this website are the copyright of 3Shape or its suppliers.

Materials that are specifically made available for download on the website may be used by partners for promotional purposes. These can be brochures, exhibition materials, and more. The terms of use for each type of material, whether obtained as downloads from the 3Shape website or obtained in print, must follow the material-specific copyright guidelines as stated in this document and on the individual download page.

Other than materials that are specifically made available for download, you are not allowed to use or reproduce the information and materials on the 3Shape website. 3Shape authorized partners or resellers that wish to use website content or materials for promotional purpose in any other way than stated above, must obtain 3Shape’s prior written consent.

Brochures

3Shape brochures are available in print and as PDF files on the 3Shape Website and Support Website. They may be used freely by 3Shape partners for internal and promotional purposes, including delivery to customers. We reserve copyrights on all our brochure materials. We generally do not allow alterations to brochure content. However, in many cases, we do give authorized partners and resellers special permission to add their own logo and contact information. Please contact 3Shape marketing at marketing@3shape.com for approval before making any type of alterations to our brochures.

Images

All images used by 3Shape in all online and printed materials are the property of 3Shape. 3Shape consistently secures the full rights to all images created and 3Shape reserves copyrights on all our image materials. A wide range of 3Shape images are available in special image download areas/libraries on the 3Shape Support Website. These images may be used by 3Shape partners for internal and promotional purposes, including delivery to customers. Copying and using images from other areas on our website require permission from 3Shape. We generally do not allow alterations to our images, but remain flexible to special needs of our partners. Please contact marketing@3shape.com for special image requests or approval before altering our images.

Images – special guidelines for customers

3Shape end-users, such as labs or dentists may request 3Shape images for use in their own promotional materials. End users do not have access to the 3Shape Support Website and image libraries, and therefore, they must request images from their 3Shape representative (3Shape reselling partner). 3Shape is subject to the copyright restrictions defined by 3rd party suppliers (photographers, photo-models, etc.) and thus not all of the images available for partners in the 3Shape Support site, may be used by/ delivered to end-users. The table below, with example images defines the image types that may be used by end users.

Image Type For use by
end users
Example images
Conceptual Photos No privacyPic-1-1.png privacyPic-1-2.png
Software Screenshots Yes privacyPic-2-1.png privacyPic-2-2.png
Product standalone photos Yes privacyPic-3-1.png privacyPic-3-2.png
Illustrations Yes privacyPic-4-1.png privacyPic-4-2.png
 

Advertisements and PR

3Shape reserves complete copyrights on all our advertisements and PR materials. 3Shape's advertisements and PR are very central in 3Shape branding and we therefore do not permit that they be used or duplicated either entirely or partially. 3Shape makes its advertisements and PR materials available to partners on its Support Website - for inspiration only.

Video

3Shape reserves complete copyrights on all its videos. 3Shape’s videos may be used by partners for promotional purposes. 3Shape does not permit that its videos be duplicated, or altered in any way - either entirely or partially.

Press Releases

3Shape reserves complete copyrights on all its Press Releases. 3Shape Press Releases are available to the public on the 3Shape website. 3Shape does not permit that its Press Releases be duplicated, or altered in any way - either entirely or partially. 3Shape does not permit that its Press Releases be redistributed in another company’s name.

Exhibition material

We reserve copyrights on all our exhibition materials such as roll-ups, pop-up walls, etc. 3Shape exhibition materials are available in a printable format on the 3Shape Support Website. They may be used by 3Shape partners for promotional purposes at trade shows, live events or internally and are available for download on 3Shape’s partner support site. We generally do not allow alterations to our exhibition materials. However, we can give authorized partners and resellers special individual permission and assistance to customize our exhibition materials to match their needs. Please contact 3Shape marketing at marketing@3shape.com for approval before making any type of alterations to our exhibition materials.

Boilerplates

3Shape reserves complete copyrights on all its boilerplates. Members of the press, authorized partners, resellers, and collaborators in joint-press release ventures may use 3Shape’s boilerplates in their own press releases. 3Shape boilerplates must always be used in their entirety and must not be altered in any way. 3Shape maintains the right to revise its boilerplates and post them on its Support Website at any time. For questions regarding the use of 3Shape boilerplates, please contact marketing@3shape.com.

Product Presentations

Our product managers have developed Power Point presentations for each of our products. 3Shape makes these available on its Support Website. 3Shape reserves copyrights on all its presentations. However, 3Shape allows its Authorized partners and resellers may use these presentations freely for their own promotional purposes. Partners and resellers to use them as they are, customize them with their company’s Power Point template, or select individual slides for inclusion in their own presentations.

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